Senior Brand & Marketing Manager

Trade · Sydney NSW, Australia · Full-Time · $80,000/yr

A premium automotive brand is entering the Australian market, and the team behind the launch needs a Senior Marketing Manager with real commercial focus.

The brief is clear: turn a global brand proposition into a strong, differentiated Australian presence. Alongside senior leadership, you will build market-entry strategies, launch programs and integrated campaigns that tie brand ambition to commercial results that can be measured. The scope runs across the whole marketing journey, including vehicle and technology introductions, digital engagement, retail experiences and lifecycle programs.

This suits an experienced marketer who likes ownership and can switch between strategy and delivery in a developing organisation. Remember: a genuine employer will never ask you to pay for a job offer.

Key Responsibilities

Manage the specialist, digital, media and creative agencies working on the brand
Give external partners clear timelines, briefs, deliverables and performance expectations
Control marketing budgets and allocate resources effectively
Head up the development and execution of the marketing strategy for Australia
Draw up annual plans aimed at customer acquisition, brand growth and commercial performance
Shape launch strategies for new propositions, model variants, vehicles and the brand itself
Localise global brand direction into marketing initiatives that fit the Australian market
Deliver integrated campaigns across retail, experiential, content, CRM, media, social and digital channels, and oversee channel planning, media strategy and campaign performance
Raise customer demand, market consideration and brand awareness
Create customer-focused programs spanning retention, conversion, engagement and acquisition
Base marketing decisions on competitor intelligence, customer insights and market research
Work with PR and communications teams on launches and on strengthening the brand's reputation, and develop customer activations, sponsorships, partnerships and premium events
Drive dealer and retail marketing that backs brand consistency and sales performance
Partner with network, customer experience, aftersales, product and sales teams on market initiatives
Monitor campaign results, report on performance to senior leadership and pinpoint ways to lift return on investment, campaign effectiveness and customer engagement
Put practical reporting structures, frameworks and marketing processes in place, and contribute as the marketing function grows with the business

Requirements & Eligibility

Australian work rights, or eligibility for employer-sponsored employment; a suitably qualified candidate can be offered sponsorship
Willing and able to work inside the Australian state that has been nominated
Relevant qualification at tertiary level in Marketing, Business, Communications or a related discipline
Senior marketing experience that is strong across strategic, integrated, product or brand marketing, plus a proven history of multi-channel campaigns that succeeded
Experience from automotive or another high-consideration, luxury or premium consumer category; experience in related industries such as financial services, travel, technology or premium consumer goods will also be considered
Strong understanding of Australian consumers and the competitive marketplace; having backed a major commercial launch, market entry, new product or new brand is advantageous
Strong knowledge across experiential marketing, content, media, CRM, digital marketing and brand development
Ability to tie long-term brand strategy to short-term commercial objectives and to fit global or regional marketing strategies to local markets
Strong commercial and financial understanding, with a track record of handling marketing budgets and a demonstrated ability to manage external partners, suppliers and agencies
Excellent presentation, communication and stakeholder-management capabilities, able to influence senior stakeholders and work across multiple functions
Strong project management and organisational skills
Comfortable when priorities and processes are still evolving in a fast-moving environment
Proactive, highly accountable and commercially minded

Apply: [email protected] · WhatsApp